Tim and Todd lead creative for the Clorox Cleaning Division.

Our clients wanted to remind people about their iconic Bleach brand. Especially since some of the more popular and more flowery cleaners don’t stand up to serious messes.

So, with the help of a few talented teams, we developed a bunch quick moments where bodily fluids, animals, kids and adults alike, make messes only bleach could clean

Tim and Todd currently lead the creative for Kingsford at DDB California.

This Summer, the brand wanted to fight back against the growing popularity of gas grilling. The brand wanted to say: "gas is antisocial." Sure, gas is convenient. And easy. But antisocial?  That's a stretch.

So we took today's gas grill- which relies more on technology than expertise - and imagined it as a sterile, utilitarian device built more for Silicon Valley than your backyard.

The cleaning aisle has become diluted. The proliferation of colorful, fruity and scented candle cleaners has turned a generation soft. Sure we all like our designer bottles, soothing colors and scented scents, but- and let’s be honest- it’s become ridiculous.

There are times when you need an industrial strength cleaner, and not grapefruit and fresh flowers. Times like when the Norovirus hits your home and wreaks havoc on your bathroom.

We thought of this campaign as Clorox’s dissertation on the state of cleaning. And we thought they should unapologetically stand-up for what they believe in: Bleach.

**Thanks to Nora Dunn of SNL fame for lending her acting talents

The Partnership for Drug Free Kids asked us to help them shed light on an overlooked problem. For years they’ve helped addicts, but addicts’ families often have no one to turn to. The Partnership is an equally good resource for families affected by addiction, too.

Every big and little thing was donated on this campaign- from the acting to agency time to production. Many thanks to Angus Wall, Rock Paper Scissors, A52, One Union and a host of others for donating time, money and their passion to the project.

*Our client was formerly known as the Partnership for Drug Free America. They changed their name to focus on kids now that it’s legal for adults to puff in many states. But we can all agree kids should stay drug free.

Tim worked on Halo 3 at 215 McCann.

The centerpiece of the "Believe" campaign was a 1,200 square foot diorama. It was created to commemorate the epic struggle for humanity's survival and to celebrate the heroism of the Master Chief.

The culmination of efforts led to work that literally spanned the globe, and won every creative award on the planet.
 

Todd led creative, and helped resurrect the DieHard brand at Y&R Chicago.

DieHard wasn't living up to their name. At least people didn't believe the name meant anything anymore.

So we had to find a way get people talking about the brand. After a few web videos a lot of people were happy to talk about DieHard including the NY Times, Wired, Gizmodo, a few million YouTube viewers, thousands of twitter-ers and most of the award shows.

Tim worked with the fine folks at the Boys and Girls Clubs of America while at McCann Erickson San Francisco.

The non-profit wanted to launch a new campaign to celebrate the BGCA as a place where children have a chance to grow and forge their future. the "Be Great" campaign leveraged the amazing list of celebrity alums to bring the work to life.

Denzel Washington himself introduced the campaign rollout and celebrity alumni were showcased not as they appear today, but as they did when they attended the BGCA.

Todd helped launch MGD 64 at Y&R Chicago.

At the time, MGD 64 was the lowest calorie beer out there. Now there's surely something even more watered down. 

To date it is the most successful product launch in Miller Brewing Company history, and advertising was pulled back since MGD 64 was stealing share from Miller Lite.

Todd worked on Invesco's PowerShares at Euro RSCG (now HAVAS) Chicago

PowerShares markets ETFs. The success of their QQQ (nasdaq index) fund made it amongst the most actively traded securities on Wall Street and a goto for institutional traders. 

This campaign introduced younger managers to the promise of PowerShares with the tagline: Escape Average. Its success helped PowerShares increase their market cap, and eventually sell to Invesco. Thank goodness this sold in 2007.

Tim helped launch the HP Folio at 215 McCann.

The Folio is a thin and light "Ultrabook" laptop designed for business, with over 9 hours of battery life. For the business traveler, that means less time at the mercy of a power outlet, and more time reclaiming your dignity.

A unique media placement idea allowed us to talk to the business travelers where they spent a great deal of their time: sitting on airport floors near power outlets.

Todd worked on Sears at Y&R Chicago.

Like a lot of retailers, Sears believed their people were what separated them. So they asked us to brand and introduce their workforce.

The "Sears Blue Crew" worked throughout the store, and were equipped with Blackberries to respond and answer questions long before there was a Twelp Force. They were happy to appear in spots from time to time as well.

Tim and Todd worked on Wells Fargo Advisors, the bank's investment arm for high net worth individuals, at DDB California.

The category is filled with ads featuring hand shakes, black and white photography and trite language. And every institution offers the promise of hard work, trust and a pre-2008 calm.

The truth is this: investing is more confusing than ever. There are a thousand options- from ETF's to Z-Bonds to IRA's. So instead of a false promise, or saying the same thing as Merrill, Edward Jones and Goldman, we decided Wells Fargo Advisors should stand for clarity.

Tim was a key member of the pitch team for Domaine Chandon at McCann Erickson San Francisco.

Chandon asked for a new campaign that would get customers to consider having a glass of champagne not just as a celebration, but as a regular occurrence - versus having a beer or a cocktail. 

The campaign line was "Every Day is a Chance to Catch A Star."

Tim helped HP partner with Beats at 215 McCann.

HP teamed up with Dr. Dre and Beats Audio to remaster the sound system in their ENVY laptops. The premise: you could be able to hear music the way the artist intended. 

The campaign launched with a TV spot which imagined how Dr. Dre might install and test the limits of the Beats Audio inside the computer. It continued with a complete overhaul of HP's digital presence on Facebook, banners, and  culminated by taking the conversation straight to the core of the the youth target. We threw a surprise graduation party for the class of 2010 at Culver City High School - a school with a dedication to the performing arts.

Tim worked on everything from game consoles to the actual titles while at 215 McCann. 

He helped create a unique fictional family to announce the release of some of Xbox's favorite titles. (And he was honored with a whacked-out "YTMND"
( "Can We Have Some Now, Mummy?" )

ShadowRun was an unconventional first-person shooter where one of the game's most distinctive traits was the ability to materialize anywhere, at any time.

And he even found a way to insert the scent of burning rubber into print ads for Forza Racing.

Tim and Todd lead the creative for Kingsford at DDB California.

Some people need a reminder when the weather turns nice enough to grill. So we made a few not-so-subtle reminders to buy charcoal, find a match and stock up on meat.

Radio spots were customized for each market when the weather turned optimal. Digital units, in the form of scrolling and flashing gif banners, alerted people to a unique forecast using the Weather Channel's API.

We've been lucky enough to work on a lot of high profile projects for big brands with big budgets. And lately, quite a few died within site of the finish line due to corporate layers and the crazy landscape of marketing departments nowadays.

Here are a few things we wanted to keep alive, at least on the internet.